Design a Marketing strategy to boost Business-to-Business relationships.
Interaction is the key to access our modern world. The reason for which Campello Motors required the ideation of a B2B marketing strategy to reach businesses and relate with them, maintaining this relationship over time.
Credit also goes to: Leonardo Arena, Matteo Fusco, Giada Gaianigo, Matilde Mischi, Nicole Mottin, Marianna Russo and Matteo Tosi.
The concept was developed in a fast-paced, hackathon-style event. It is based on the use of unconventional marketing techniques, such as sending out VR headsets to view event invites, in order to increment and maintain the relationships between Campello Motors and the businesses it relates to. The strategy is based on five main focal points to increase customer attraction and curiosity, bring in new clients, and personalize their experience: the launch event, website, chat bot, app, and online ad.
While the project was conceptualized in its entirety, it specifically focused on the development of the online commercial to captivate customers and keep their attention and expectations high.
