Design a complete restyling of the Knip bathroom furnishing brand.
Design is all about decomposing and recomposing techniques, styles and knowledge to produce something new and exciting. And the more people collaborate on a design, the more inspiration and the better the result. This is why, during the past years, I’ve tried to look for specific experiences and work opportunities capable of always making me learn and strive for the best.
Credit also goes to: Francesca Fincato, Giada Gaianigo, and Nicole Mottin.
The main request revolved around the conceptualization of a living brand capable of conveying Knip's values and ideals. Through a set of diverse but converging concepts such as evolution, practicality, beauty, involvement, functional design, micro to macro, and innovation, a Total Design was conceptualized starting from the original logo's revisitation, which takes into account the requirement of conveying identity and recognizability.
The brand was then applied to a basic Corporate Identity and to a series of supports to further convey the brand's qualities.
A further step was taken by designing the brand’s product catalogue, while keeping an eye on functionality and involvement, as well as the in-store staging and trade show exhibition stands, which focused on the use of modular walls and volumes to render the installations repetitive and adaptable to different contexts.
To complete the restyling, the company website was designed so as to transform it into a hub capable of communicating to four specific target groups: plumbers, designers, architects and the final customers.
