The Experience Museum Total Design
‍

Research Question

How could an interactive museum be designed in order to teach European children and young people, aged 9 to 16, how new technologies and new media can be used to promote human relationships?

Abstract

This Thesis aims to show that nowadays, new media and new technologies offer numerous potentialities, in order to become catalysts for the development of interpersonal relationships. The latter subtend a series of mechanisms, including non-verbal language, which modern technologies are not yet able to reproduce. Through the global design, and by means of the vision of the Social Designer, the communication of the The Experience museum is intended to be developed in its entirety, with a view to favoring the fluid transition to 2.0 face-to-face relationships. In this way, the Thesis will demonstrate how a solid presence of the museum in the territory is able to stimulate the well-being of the European community, so that the future society can be accompanied towards a complete homeostasis between man and technology.

The concept revolves around the design of an experiential, generative and alive brand that visually materializes The Experience’s essence: a museum that has the will to establish, refurbish and enhance interpersonal relationships. Museums exists thanks to people who visit them. For this reason their emotions become the final element that materializes the museum.

The use of a circular experiential-alphabetic matrix, which enables the visualization of visitors' emotions, is able to generate endless variations that can be applied in diverse ways throughout – and outside of –the museum, transforming The Experience into an actual language.

Subsequently, the museum exhibition and its TV ad were conceptualized and designed in order to give rise to a complete communication apparatus.